About Us
MarketHum, a boutique consultancy founded in 2007 by longtime veterans of the technology scene, helps companies better understand the social media revolution, develop innovative and impactful marketing initiatives, and capitalize on new and exciting opportunities.
MarketHum works closely with senior executives to creatively conceive, quickly implement, and successfully manage compelling blogs, thought-leader communities, and cutting-edge events that help companies authentically engage in their stakeholder communities. Through market-tested and proven products, we help our clients understand this confusing and intimidating new media landscape as well as participate in it with sensitivity and unassailable integrity.
The Process
Upon engagement and sometimes before, we work closely closely with organizations to understand and set goals, ascertain readiness and fit, and brainstorm on what product types and offerings are best suited for the project under consideration. We expect these discussions to be open and frank and may even advise companies against employing strategies we generally advocate if we determine that the path will be culturally difficult, disruptive, or challenging.
Once we’ve reached an understanding of your needs, we work with you to conceive, design, and launch editorial products, marketing offerings, and events that engage, educate, and entertain a company’s constituency while creating strong associations with your brand and mission. We marry a nose for excellent editorial, savvy market research methods, and innovative event formats with an ear for authenticity, an eye for talent, an unmatched network, and an acute understanding of marketing objectives.
The result: marketing efforts and offerings that provide value to customers who are interested in and looking for answers to the challenges they face.
Make it the linchpin of your customer-acquisition campaign. Or your PR efforts. Whatever your angle, we guarantee we’ll create a unique and valued resource whose ROI, dollar for dollar, puts to shame your existing marketing dollars.
The People
FrancoisGossieaux is a lifelong tech marketing and media veteran. He led marketing, product management and strategy at eRoom Technology, is president and partner at MarketHum partner Corante, founded Synopia, advises numerous companies in the space, has developed and chaired industry events, and more. Francois has a long history with online media – having implemented an Intranet for a large multinational in the early 90’s and was the organizer of the first large scale virtual event – InterAct’96 – with Time Magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com.
Hylton Jolliffe is a pioneer in social media, having founded, in 2000, the world’s first blog media company - Corante - of which he is currently editor and publisher. He held various senior roles for magazine, tradebook, and Internet publishing start-ups in Hong Kong and New York before founding Corante.
